Last Updated: June 14, 2026
Privacy Policy
Welcome to my website marijkevansavooyen.com. Your privacy, trust, and data security are core pillars of my coaching practice. This Privacy Policy outlines how I collect, process, protect, and manage your personal data in accordance with the General Data Protection Regulation (GDPR) and modern privacy laws.
1. Data Controller
For the purpose of data protection laws, the data controller responsible for processing your personal information is:
- Name: Marijke van Savooyen
- Brand/Company: New Beginnings
- Location: Sweden
Contact: hello@marijkevansavooyen.com
2. Information I Collect & Why I Process It
I only collect personal information that you voluntarily provide to me, or data that is technically essential to deliver a functional, secure website experience.
A. Contact Forms & Consultation Bookings
When you get in touch with me or book a 15-minute trial session, I collect the details you provide in my secure forms. This includes:
- Your Name and Email Address.
- Your Phone Number.
- Any text, goals, or notes you submit regarding your coaching needs.
- Purpose & Legal Basis: I process this data to fulfill your direct request, schedule your trial, and communicate with you prior to entering a professional agreement.
- Data Routing: Outbound transactional emails are securely handled by FluentSMTP to guarantee safe transmission without server-side exposure.
- Spam Prevention: Form entries are cross-checked automatically by Akismet Anti-spam to identify and block malicious, automated traffic.
B. Live Chat & Support
If you interact with my live chat widget, I process the contact channel choice you select, alongside any messages, chat histories, and contact information you submit during the interaction.
- Purpose & Legal Basis: Legitimate interest to provide instant customer care and answer your preliminary questions regarding my mentorship programs.
C. Website Performance Analytics (Site Kit by Google)
I use Google Site Kit to link my website to Google Analytics. This integration allows me to securely observe how visitors move through my pages, monitor site loading speeds, and see where traffic originates. It collects:
- Anonymized IP addresses (your full identity is hidden).
- Browser types, device details, and referral sources.
- Purpose & Legal Basis: Consent. Analytical tracking only activates if you explicitly accept my tracking cookies via the on-screen cookie banner.
3. Cookies, Local Storage & Caching
My website drops small files known as cookies onto your browser to manage basic web functions:
- Essential Cookies: Deployed by my core framework to maintain secure log-in states and secure form submissions.
- Caching (WP Super Cache): To maximize speed, static HTML files are stored on my host's disk. This caching structure respects cookie settings to guarantee dynamic, fresh content.
You have the complete freedom to control, block, or erase cookies entirely via your web browser’s personal settings.
4. How Long I Retain Data
I adhere strictly to data minimization guidelines:
- Form & Chat Data: Stored safely inside my database only as long as necessary to manage your active inquiry and communication.
- Analytics Data: Google Analytics records are routinely auto-deleted at the end of standard data retention window thresholds.
5. Third-Party Data Sharing & Infrastructure Safety
I absolutely do not sell, license, or trade your personal data to advertisers. Your information is securely handled only by necessary, GDPR-compliant micro-processors powering my web layout:
- Automattic / Google LLC: For spam screening (Akismet) and site utilization tracking (Analytics).
- Hosting Provider (Loopia): Where my fully encrypted WordPress platform, databases, and secure files are housed on localized servers.
- MainWP / WPvivid: Used strictly by my web administrator for running automated site security checks, internal file backups, and standard system optimization.
All web traffic is completely protected and encrypted sitewide utilizing SSL (Secure Sockets Layer) encryption (HTTPS).
6. Your Legal GDPR Rights
If you are located inside the European Economic Area (EEA), you possess full legal ownership over your data footprints:
- Right to Access & Rectify: You can ask for a complete digital copy of the data I hold on you or request corrections to your information.
- Right to Deletion ("Right to Be Forgotten"): You can instruct me to permanently erase your records from my databases.
- Right to Object/Withdraw: You can change your mind and revoke your analytics or tracking consents instantly.
To exercise these rights, simply email me at hello@marijkevansavooyen.com. I will process and fulfill all legal requests securely within 30 days.